
Small Charity Week 2024: London Cycling Campaign
We spoke to Tom Fyans, CEO of the London Cycling Campaign, which works across London to make cycling safer and more enjoyable for everyone, as part of Small Charity Week 2024.
Small Charity Week amplifies, supports and connects small charities across the UK. We’re proud to partner with small charities to find leaders who are inspiring, authentic and forward-thinking.
We spoke to Tom Fyans, CEO of the London Cycling Campaign, which works across London to make cycling safer and more enjoyable for everyone. Their team bring a wide range of experience and expertise, from borough street campaigning to Europe-wide policy change. Operating with a small team of 21 people, LCC helps activists and members with campaigning advice, tools and resources and works with organisations supporting people to cycle, from multinational employers to community networks.
Tom has enjoyed an enriching career as a senior leader in various membership-based organisations, specialising in campaigns and policy. Before joining the London Cycling Campaign in 2023, Tom was the Deputy CEO at CPRE, the countryside charity, and he holds an MBA from the Open University, which he credits for developing his broad skillset for his first permanent CEO role.
Category:Not for Profit

Written by
Bill Yuksel
Head of SME Charities
Bill Yuksel has a passion for creating environments where people can create systemic change and a real commitment to delivering inclusive, empowering and robust recruitment.
Since joining Peridot in 2016, Bill has led hundreds of chief executive, senior leadership and board appointments for charities, including appointing over 60+ chief executives across England, Wales and Scotland.
Bill also has experience leading transformation projects as a Trustee of two charities, where he secured better financial positions, led governance reform and recruited new CEOs and Trustees. Bill was also a member of the Transformation Board at the University of Suffolk Students' Union.
As a former two-year students' union Sabbatical Officer, Bill knows that many talented young people find it hard to find meaningful employment after their term of office and has offered pro-bono career workshops to empower young people and help them in their job hunts.
Bill is proud of his strong track record of recruiting women, people of colour, LGBTQ+, and disabled people into leadership positions.
Outside of work, Bill is a kinship foster carer to his young nephew. He is also a Trustee at Mindera UK Foundation, a charity providing education, funding, mentorship, and opportunities for underrepresented and underprivileged young people. He works as an Interim Co-Chair of the Small Charity Advisory Panel, supported by NCVO, and he is a Panel Member for Board Behaviours and Dynamics Working Group for the Charity Commission.
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