Write an inclusive job description to attract diverse candidates

Write an inclusive job description to attract diverse candidates

By Rachel Davies|16 March 2026

Learn how to write an inclusive job description. Practical tips and simple language make your roles welcoming from the first line.

Common barriers in job descriptions that block applicants

Some common examples of exclusion in job descriptions include:

  • Gender-coded or corporate language: Words like “competitive”, “dominant”, “strong” or “fast-paced” can deter candidates who don’t identify with those traits.
  • Overly prescriptive requirements: Long lists of “essential” criteria or rigid experience requirements can disproportionately exclude women, ethnic minority candidates, disabled candidates and career changers.
  • Jargon and sector shorthand: Internal acronyms or assumed sector knowledge can be off-putting,especially for people bringing transferable skills from outside the charity sector.

Removing these barriers by changing the wording in your job ads opens the gate to a wider pool of talented candidates. It can also complement approaches like anonymised recruitment, which some organisations use to reduce bias in hiring.

Read more:7 common hiring mistakes and how to avoid them

Category:Client advice

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Rachel Davies

Written by

Rachel Davies

Managing Consultant | Charities

Rachel Davies is a Managing Consultant at Peridot's Not for Profit Practice known for her client-focused approach and passion for people development. She holds a BSc and MSc in Sport & Exercise Science. Her career began as a Performance Lifestyle Adviser with the English Institute of Sport, advising elite athletes on career transitions. She later served as Head of Careers at a private school.

For seven years, Rachel ran a successful baby and toddler swimming business, managing HR, finance, and delivery. In 2018, she earned the 'Working Mums Franchisee of the Year' award. Her diverse experience brings a unique, holistic perspective to recruitment work.

At Peridot, Rachel has delivered executive and board-level placements for various organizations. She enjoys open-water swimming, cycling, and synchronized swimming, often combining travel with international competitions.