Interim Head of Marketing and Communications

Join Naomi and Jack’s Hospice as Interim Head of Marketing and Communications and help ensure expert care for more than 600 seriously ill children, young adults and their families in two specialist centres near Winchester.

• Location: Hybrid / Winchester (3 days per week in SO21 3JE)
• Salary: Competitive (6-month FTC)
• Closing date: Rolling applications

Who we are

Naomi and Jack’s Hospice supports more than 600 families in central southern England with outstanding care, specialist short breaks (respite), play and activities, therapeutic support and bereavement support. We are always there for end-of-life care, with services available 24 hours, 365 days a year.

At Naomi House, we provide expert medical care for babies and children, as well as the opportunity to play, have fun and experience different activities. We also support their families and siblings to make precious memories together and receive vital respite.

Jack’s Place is the only hospice in our region that offers specialist care, support and independence for young adults. Medical developments help more seriously ill children reach adulthood, so at Jack’s Place, we continue that care, along with providing opportunities to be independent, socialise and have fun.

About the role

Join Naomi and Jack’s Hospice to lead and manage the marketing team to maximise awareness, engagement and support for the Trust across digital and non-digital channels. Working as a key member of the fundraising leadership team, you will drive brand engagement, audience growth, digital innovation and marketing effectiveness to strengthen supporter engagement, enhance public understanding of the Trust’s work and maximise fundraising opportunities.

You will champion the strategic use of digital technologies, AI-enabled marketing tools and data-driven insight to increase impact and improve supporter experiences.

Areas of focus include:

1. Strategic collaboration with the fundraising leadership team.
2. Brand management, consistency and amplification.
3. Digital growth, website optimisation and AI-enabled engagement.
4. Marketing insight, audience development and donor growth.

Key objectives

1. Provide confident leadership and stability: Quickly build trust with the marketing and communications team, providing supportive leadership, addressing immediate challenges and creating a positive, high-performing environment during a period of significant transition.
2. Lead the successful delivery of strategic marketing projects: Oversee the embedding of the organisation’s recent brand rollout and new website, ensuring both projects achieve their intended organisational impact.
3. Drive digital engagement and organisational visibility: Develop and implement digitally led marketing activity that increases brand awareness, strengthens audience engagement and supports the expansion of the organisation’s retail footprint, including the successful launch and promotion of new shop locations.
4. Support marketing transformation and systems adoption: Work collaboratively across the organisation to maximise the benefits of a new CRM platform, ensuring marketing activity is informed by data, audience insight and integrated supporter journeys.
5. Develop a high-impact 30th anniversary campaign: Lead the planning and early delivery of an innovative, digitally focused engagement campaign that celebrates the organisation’s 30th anniversary and strengthens awareness, supporter engagement and fundraising opportunities.
6. Bring strategic insight and external perspective: Provide thoughtful, commercially aware leadership, bringing knowledge of wider marketing trends, emerging technologies and best practice to ensure the organisation’s marketing and communications approach remains relevant, effective and future-focused.

Who we are looking for

We’re looking for an experienced, commercially minded marketing and communications leader who can build brand, reputation and supporter engagement through integrated, insight-led campaigns.

You’ll bring a strong track record across marketing, PR, digital communications and brand management, with experience of delivering measurable outcomes that support organisational growth and income generation.

Comfortable working across multiple channels, you’ll combine strategic thinking with hands-on delivery, using audience insight, digital analytics and emerging AI tools to optimise performance and enhance supporter journeys. You’ll have a collaborative leadership style, with the credibility to influence senior stakeholders, develop a high-performing team, and work closely with fundraising colleagues to maximise impact.

We’re particularly interested in individuals who balance creativity with commercial awareness, can identify opportunities, solve problems proactively and thrive in a fast-paced environment. Experience within the charity, healthcare or not-for-profit sector would be advantageous, alongside knowledge of CRM, digital fundraising and marketing automation.

Above all, you’ll be passionate about using communications to deliver meaningful organisational and social impact.

To view the role description and person specification, please go to the ‘How to Apply’ tab above, fill in your details and download the candidate pack.

For further information or to arrange a confidential discussion, please contact our advising consultant at Peridot Partners:

Matthew Skaife | matt@peridotpartners.co.uk | 07399 749982